About

SHAMS EL-DEEN is a luxury chocolate brand that brings together the art of chocolate craftsmanship and creative artistry. Born in Egypt, we specialize in crafting premium, handcrafted chocolates that are not just a treat for the taste buds, but also a feast for the eyes.

Every piece is made with love and care, using the finest ingredients and refined techniques. We believe that chocolate should not only taste exquisite but also tell a story — our story.

Our Vision & Craft

At SHAMS EL-DEEN, our vision is to redefine luxury chocolate in Egypt and beyond. Each creation reflects the harmony of tradition and innovation, merging classic cocoa craftsmanship with modern design.

Our craft is guided by passion, precision, and creativity — a celebration of beauty, flavor, and art in every bite.